PORTFOLIO | AG HAIR
AG HAIR: EMPIRE GIRLS
We have been fortunate enough to work with AG Hair on more than one occasion, most recently for the new AG Hair Dry Shampoo line. The brand’s aesthetic is chic and innovative, which is the type of brand that Swoon New York loves to create content for.
CLIENT RELATIONS - PROJECT DEVELOPMENT & OVERSIGHT - CREATIVE DIRECTION - COPYWRITING & SCRIPTING - PRODUCTION - POSTPRODUCTION
SWOON NEW YORK always looks to bring the component of storytelling to all of the branded content and commercial content that we produce. In these two AG Hair videos we accomplished just that, with Susan Locht and Ramon J. Goni’s unique creative vision.