PORTFOLIO | TANYA TAYLOR NYFW SS15
TANYA TAYLOR: SS15 & SS16 FASHION SHOWS
We collaborated twice with designer Tanya Taylor for her Spring Summer 2015 and 2016 collections, the latter in collaboration with Kodak. Another shining example of Swoon New York’s diverse content and creative capabilities, we filmed the show and stylized it mixing celluloid film and digital videography to align with Tanya Taylor’s colorful branding and our own creative yet sophisticated take on it.
CLIENT RELATIONS - PROJECT DEVELOPMENT & OVERSIGHT - CAMPAIGN PLANNING & EXECUTION - CREATIVE DIRECTION - CONCEPTING - GRAPHIC DESIGN - BRANDING - PRODUCTION - POSTPRODUCTION
This is not just any video; it is also “touchable.” We used interactive technology, created by Cinematique, to allow audiences to click and shop straight from the video. This type of e-commerce is at the forefront of interactive technology platforms.