PORTFOLIO | WHOSAY & MACY'S
WHOSAY & MACY'S
WhoSay partnered with SWOON NEW YORK to create a video content for Macy’s Summer 2016 “Back to School” campaign, featuring youth-targeted Hollywood actresses and influencers Liz Gillies and AnnaSophia Robb.
CAMPAIGN PLANNING & EXECUTION - CREATIVE DIRECTION - CONCEPTING - GRAPHIC DESIGN & ANIMATIONS - BRANDING - PRODUCTION - POSTPRODUCTION
SWOON NEW YORK team coordinated all production with WhoSay. Directed by Ramón J. Goñi, who developed the creative with WhoSay's team, the “Back to School” campaign reached in total about 850K young consumers on Social Media platforms, raising awareness of Macy’s style guide and products.
Shot between New York and LA in July 2016, the project was delivered in early August. For each appearance we created a fun :60 - :90 main video for social media inspired by Snapchat filters amd graphics, two GIFs and high-quality still photography; a truly integrated branding campaign shot in less than a day!