RAMÓN J. GOÑI

RAMÓN J. GOÑI

A former BBC News reporter, surfer and aspiring saxophone player in his spare time, who can’t stop reading/posting politically charged articles and psychology and mental health related books.

Ramon is SWOON NEW YORK’s Executive Creative Director.

He graduated in Law and Political Science and also holds a master's degree in International Relations from the Insti”ut d'Études Politiques in Paris (Sciences Po). He was also a visiting professor at Columbia University's School of Architecture and at Sciences Po School of Journalism in 2013 and 2014.

In the early years of his career, he worked as a correspondent in the US and Europe for BBC News and several other international media outlets. After many years of intensive work with words - in English, Spanish and French - he felt the need to leap into a more visual and universal language: film direction and cinematography.

His work is featured on influential fashion publications such as W Magazine, Vanity Fair, Vogue, Glamour, Marie Claire, SHOWstudio, as well as in art galleries and international fashion film festivals.

Ramon absolutely despises being in front of the camera but he’s found himself doing cameos in our campaigns more than once (always for budget constraint reasons).

At SWOON NEW YORK, he’s a creative director, a filmmaker and a producer. He comes up with ideas but, more importantly, he makes them happen.

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